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Exclusive Digital Edition eBook  |
| Supplement Formulations That Win In Wellness
About 37% of U.S. consumers prefer taking vitamins, minerals, or supplements in a gummy format, according to a 2021 market report from Mintel (U.S. Trends in Vitamins, Minerals and Supplements). Younger adults in particular prefer gummies to traditional pills and capsules. They are also more open to alternative formats in general, from chewables and liquids to powders and lozenges. Learn more in this eBook. |
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